I’m Kicking the Apple Habit

I just sent this letter to Apple via their feedback form. Those of you that know me know that this is a big deal for me.

I am the owner of many generations of Apple products. From iBooks to Macbook Pros, Macbooks to multiple iMacs, multiple Airport Extremes, Airport Express, AppleTV, every generation of iPhone, three iPods, iWork, iLife, OS X and much more, we’ve owned and paid for it all. I also rely heavily on the incredibly applications that run on OS X, gorgeous and useful as ever.

I have personally convinced at least 10 people to switch to AT&T to the iPhone. I’ve convinced dozens to switch from PC to Mac. I can provide names if prompted.

However, given the treatment of iPhone app developers recently, from Darkslide[1] to Google[2] to the recent Google Voice fiasco[3][4], and the unnecessary lockdown of all of your platforms, I was forced not only to advocate for the increasing wave of jailbreakers, but also to make a startling decision: I’m kicking the Apple habit.

Your treatment of developers sucks. Your treatment of your users sucks. Your treatment of the general public sucks. I’m over it. I’m not buying any more of your products until I see a change. You don’t deserve your customers respect anymore. You still make the best products, but I’m not spending, or encouraging anyone else to spend, another dime with your company until you respect your ecosystem.

OS X only exists because quality developers wrote XNU, Darwin, and BSD. You benefit from that. If those people were treated the way you treat your developers, you’d have no core platform.

I’m anxiously awaiting your next move.

[1] http://speirs.org/2008/09/12/app-store-im-out/
[2] http://www.osnews.com/story/21903/Apple_Rejects_Official_Google_Voice_iPhone_App
[3] http://www.seankovacs.com/index.php/2009/07/gv-mobile-is-getting-pulled-from-app-store/
[4] http://www.riverturn.com/blog/?p=455