How Apple Can Win Me Back

At Kroc’s request, I’m compiling a list of what Apple will have to do to win me back.  It’s not a long list, and it may not be exhaustive (meaning I may arbitrarily add more to it), but here goes:

  1. It’s time to regulate App Store approval process.  Consistency and transparency needs to be key.  I’m a web developer and I participate in the tech community.  To see Cocoa developers get screwed after spending all their time, energy, and capital writing an app only to be unceremoniously, silently rejected with no explanation is to see pure evil.  This is pretty much my main request.
  2. However, I’m tired of the iPhone being shackled.  Unlike Eugenia, I don’t have specific requests like enabling EDGE on Pay-As-You-Go phones, but I’m tired of the iPhone being a closed platform.  I do not believe in “it’s Apple’s playground, if you don’t like it, go somewhere else.”  It’s my device. I bought it, I own it.  I want to theme my phone.  I want to run background apps.  And I sure as hell don’t need Apple telling me which apps are not suitable for me to run (outside of those that actually do harm to my phone and/or me, e.g. malware, spyware). It’s time to open the private APIs to the public, duplicate functionality or not.

That’s it.  I maintain that OS X is the best desktop environment today.  I *love* my Mac and I love how integrated and “at home” I feel with it.  I don’t want to give it up.  I certainly don’t want to go back to Vista (although 7 is nice so far) or start running Ubuntu or Fedora on my iMac.

I think OS X/iLife and the iTunes/iPhone combos are awesome.    I think the Cocoa frameworks are just genius, and they inspire programmers to write beautiful and slick applications rapidly.  I want Apple to do the right thing.

Just for comparison, I have nothing but warm feelings about Amazon.com, despite some issues people have had with them. See how Jeff Bezos stepped up and took personal responsibility for a recent fiasco.  That’s how a CEO should behave.  A big company I respect.  I trust and respect Google.  But Apple leaves me with a metallic taste in my mouth that I know isn’t good.

I hope things change, but I’m not holding my breath.  Then again, stranger things have happened.

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